News

Michelin launches premium protection for X Works Tyres

2 Apr , 2015  

Michelin has launched a guarantee to protect customers from the financial risk of accidental tyre damage.

In the event of a registered on/off-road X Works tyre suffering accidental damage before it is 50 per cent worn, Michelin will refund the operator. The level of refund will be determined against the tyre’s remaining tread depth, based on a fixed purchase price of €500 per tyre.

Michelin says the guarantee covers tyres fitted as replacements and original equipment, providing added incentive to specify X Works tyres on new vehicles operating in the construction, demolition and waste sectors.

Guy Heywood, Commercial Director of Michelin’s truck tyre division, explains: “There’s a common misconception that a jagged rock on a construction site or a piece of steel sticking up on a landfill doesn’t differentiate between a €500 premium tyre and a €250 budget one. But that’s simply not true, a Michelin X Works tyre is far more robust; our on/off-road casings are designed to withstand this type of punishment.”

“We know our tyres offer lasting durability; the guarantee provides owner-drivers and fleets with a risk-free way of putting that to the test for themselves. We believe it is the only truck tyre guarantee of its kind in the sector.”
X Works fitments are built for vehicles operating both on and off-road, such as tippers, mixers, skip-loaders, hooklifts and refuse collection vehicles. Michelin says it has engineered the casing, rubber compounds, sidewalls and tread with additional strength to ensure they can better resist cuts and impacts.

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