MC&S Agri completes New Holland awards hat-trick

5 Jul , 2023  

These are exciting times for MC&S Agri Sales Ltd which was recently named New Holland’s ‘Ireland Dealer of the Year 2022’ for a third time and is gearing up for the opening of its brand new Bandon depot later this year.

Established in May 2009 and a New Holland dealer since March 2010, MC&S Agri Sales was delighted to receive the prestigious award at the 2023 Dealer Meeting in February. The event, which celebrates excellence in performance and service quality across New Holland’s UK and Ireland network, was held at its Basildon plant.

The awards were presented by vice-president of New Holland Agriculture Europe, Sean Lennon, and David Rapkins, New Holland’s new Business Director for the UK and Ireland.

“I would like to express my congratulations to the 2022 New Holland Dealer of the Year winners,” Mr Rapkins said.

“These awards are created to motivate and encourage all our dealers to drive business growth. We acknowledge and thank the whole team in each dealership which includes service, parts, marketing, administration support and all the sales teams. 2022 was a very successful year for New Holland and our dealers which shows the excellent team-work across our whole dealer network.”

The success completed a hat-trick of successes for MC&S Agri Sales who were previously honoured in 2015 and 2020.

“We were delighted to win and are very grateful to be able to represent such a strong brand,” MC&S Agri Sales Financial Officer Lorraine Sullivan enthuses.

“We are a full-line New Holland dealer which means we provide the complete agriculture and construction range. We pride ourselves on our exceptional sales, after-sales and service expertise. This award is down to the hard work of our entire team. It’s a real team effort.”

The next big event on the horizon for the award-winning dealership is the opening of its new purpose-built 18,000 sq. ft. premises in Bandon. The state-of-the-art depot, which is being built on the existing site on the Cork Road, is due for completion in September.

“We cannot wait for it to open. It will help us to grow the business and the brand. It’s ideally located on the road to West Cork and just before you approach the ring road. So anyone coming to or from West Cork has to pass it,” Lorraine adds.

Bandon will become the new HQ for MC&S Agri Sales which also has a depot on the Link Road in Ballincollig. That was opened in 2010, followed in 2014 by the opening of the Bandon branch, which is being completely rebuilt. MC&S Agri Sales was founded by John McCarthy, who is an experienced New Holland salesman, and Gordon Sullivan, who was a long-time New Holland customer before becoming a dealer himself. The business has grown to employ 18 people who are involved in sales, parts, administration, maintenance and repairs.

Outstanding service, reliable products and highly-trained employees, all of which work together to ensure quick help and prompt decisions, make MC&S Agri Sales the company of choice for all your farm and construction machinery requirements. All of its fitters undergo the latest and most up-to-date training to ensure quality service.

“When John worked for Jim Murnane, who used to be the New Holland dealer for this area, Gordon and his dad John bought their tractors from John,” explains Lorraine.

“They also bought New Holland and Ford from OK Tractors before that. So there is a long history with the brand here.”

Committed to providing the highest quality products, MC&S Agri Sales supplies the full range of New Holland machines to meet the needs of today’s farming community, together with an unrivalled support service. New Holland agricultural products include tractors, combine harvesters, balers, forage harvesters, self-propelled sprayers, haying tools, seeding equipment, utility vehicles and implements. New Holland construction products include backhoe loaders, wheel loaders and Skidsteers Loaders.

“There is something for everyone in the New Holland range,” Joint-Dealer Principal John McCarthy points out.

“We supply new and used machines, and carry a huge amount of parts in stock. We’re very, very busy which can be attributed to the record prices farmers are getting for their milk and grain. When dairy and tillage farmers are doing well, so are we. The surge in construction has also boosted sales of our construction products.

“We sell everything from tractors, balers, toppers, attachments and ploughs to light construction equipment. We sell a lot of backhoe loaders to the local authorities.”

2022 was a bumper year for the Cork dealership which sold 47 new and 15 ex-hire tractors. According to John, the most popular New Holland tractor models are the 135hp T6.160, which is the only compact 6-cylinder tractor on the market with rated power below 140hp, and the 197hp T7.230, which is part of the extended T7 family.

“The T6.160 mostly appeals to dairy farmers who put a loader on it and use it for various tasks. The T7.230, on the other hand, is most suited to agri contracting. We also stock a large selection of used tractors which are mostly New Holland. About 80% of our trade-ins are New Holland.”

MC&S Agri Sales has an experienced and friendly team to look after your sales, service and general enquiries. Its outlets in Ballincollig and Bandon are open from 8.30am to 6pm Monday-Friday, and from 9am to 1pm on Saturdays. The busy dealership would like to take this opportunity to thank its customers for their continued support and staff for their hard work, dedication and skill.

MC&S Agri Sales Ltd

Ballincollig branch

Link Road,


Co. Cork.

Telephone: +353 (0)21 4877880

Bandon branch

Cork Road,


Co. Cork.

Telephone: +353 (0)21 4877881

Email: [email protected]

Web: www.mcandsagrisales.com

First published in Irish Tractor & Agri magazine Vol 11 No 3, May/June 2023