Goff Agri & Plant Sales of Bridgetown, South Wexford has been appointed to represent the Zetor range of tractors by distributors McHale Plant Sales of Birdhill and Rathcoole.
Owned and managed by its founder Damian Goff, Goff Agri & Plant Sales was established in 2013 with the aim of supplying quality new and used machinery and parts to the farming community through Wexford. Today, the company serves a nationwide customer base, offering a wide range of machinery to cater for all agricultural needs and providing a door-to-door delivery service.
Goff Agri & Plant Sales joins the Zetor network at a time when the brand – which this year celebrates its 70th anniversary – has embarked on a major expansion programme, the aim being to recapture its position as one of the top selling tractors on the Irish market.
To that end, the dealership will represent an all-new Zetor range comprising four models variants – the entry-level Major, the stylish mid-range Proxima and Forterra series and the latest high-powered, heavy-duty Crystal.
Looking to the future, the Bridgetown dealership foresees Zetor’s engagement with legendary Italian car designers Pininfarina, best-known for their work with Ferrari, Alfa Romeo, Maserati and others, having an important influence on the brand’s expansion in Ireland. ‘When the Zetor Pininfarina arrives here next year, we expect it will be one of the most stylish tractors on the market,’ Damian said.
According to McHale Plant Sales sales director John O’Brien, the appointment will help strengthen Zetor’s presence in a key area whilst helping to increase its share of the tractor market nationally.