Alan Milne Tractor was set up in 1982 has become one of Ireland’s leading AGCO supplier with Massey Ferguson, Fendt & Challenger Tractors with many other leading brands.
The firm supply agricultural machinery to a worldwide audience from their bases in N. Ireland, Newry and Carryduff, while they also supply spares with a dedicated e-commerce Parts Website.
With a turnover in excess of £11m the company has 41 staff and two directors. Alan Milne Tractors has a variety of franchise partners to offer the most comprehensive range of agricultural equipment in Ireland, and beyond. Thanks to a strong and expanding presence both on-line and in person, it continues to sell equipment everywhere from South Africa to Papa New Guinea, but the main focus continues to be the Northern Ireland and Republic of Ireland agri market.
The Alan Milne Tractors marketing strategy is simple – offer the widest range of competitively priced quality equipment and machinery, and back it up with excellent service. Franchises for Fendt, Massey Ferguson, Challenger, Takeuchi, Dieci, German Track, Schaffer, San Marco, Vicon, Kverneland, Bomford, Siloking, Permastore means that a customer is sure of an internationally renowned one-stop location for all their agri- machinery needs, and with a fleet of eight service vans, they offer a back-up service to match.
The customer can establish a relationship with the company on the purchase of anything from a Bomford hedge cutter to a Challenger (the world’s premier tracked tractor), and know that they will receive the same level of service and attention to detail on the purchase of anything else in the extensive equipment range.
Customer satisfaction is vital for any business to thrive and this combination of the widest range of internationally renowned equipment at the most competitive prices, with world class back-up, helps guarantee this satisfaction for all Alan Milne Tractor customers.
Alan Milne’s whole philosophy is a study in innovation – always trying to satisfy customer needs as fully as possible. The latest example of this is a new franchise: German Track which offers a supply only or supply and fit service for “every make and shape” of tracked vehicle. This latest one-stop-solution offers outstanding quality – backed up by a unique two year warranty on all Milne-fitted tracks.
Good customer engagement lies at the heart of the Alan Milne business model – finding out what the customer wants and giving it to them as economically as possible. It also involves offering customers solutions that they may not have originally thought of, but that will better solve their problems and meet their needs. Comprehensive print advertising constantly informs their potential and existing customers of what is on offer, and this is backed up by their extensive and expanding on-line presence. Their web-site offers a 2% discount across the board for members of the Alan Milne Tractors Loyalty Scheme, to encourage ongoing engagement. The site also strives to offer visitors a comprehensive guide to the equipment on offer, including video presentations of the machines in operation. An agri-supermarket makes the purchase of supplies and spares as quick and painless as possible.
However the most explicit instance of customer engagement can be seen in the offices every day, when any customer can have a chat with Alan and share their opinion and viewpoints with him face to face.
The sheer range of quality agricultural equipment on offer differentiates Alan Milne tractors from the competition. This is paired with exceptional face-to-face customer service, a fleet of maintenance vans and personnel, a customer base stretching across the world, and a constantly updated and expanding web presence.
Alan Milne Tractor
Newry Branch (HQ):
245 Armagh Road, Newry,
Co Down, BT35 6NL
Tel: 028 3082 1230
Carryduff Branch:
129 Ballynahinch Road, Carryduff, Co. Down, BT8 8EJ
Tel: 028 9081 7111
Taken from Irish Tractor & Agri magazine Vol 1 No 1, September 2013
