News

MF 7719 S, Machine of the Year 2019, moves up to the ‘NEXT’ level of straightforward and dependable performance

20 Oct , 2020  

Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is delighted to announce the launch of its high specification MF 7719 S ‘NEXT Edition’ tractor, following the success of the 4 models presented at Agritechnica 2019 (MF 5711 S Dyna-4, MF 5713 S Dyna-4, MF 7720 S Dyna-VT and MF 7726 S Dyna-VT).

The exclusive NEXT Edition specification is now available on one of Massey Ferguson’s most popular model, the MF 7719 S Dyna-VT awarded Machine of the Year 2019.

Massey Ferguson has created the ‘NEXT Edition’ versions by combining elements of the MF 7700 S Exclusive packages with further performance and comfort enhancing features, wrapped up in an exclusive and distinctive livery.

This straightforward package delivers unrivalled levels of performance and great value for money to enhance productivity for mixed, arable farmers and contractors.

“We just simply looked at our customers’ needs in this growing 180-200hp segment, as well as the preferred options, equipment and transmission,” says Francesco Murro, Director Marketing Massey Ferguson Europe & Middle East.

“To celebrate this successful model, awarded Machine of the Year 2019 we decided to meet these precise needs with a really attractive package. The NEXT Edition model takes our future customers to the NEXT level of performance and straightforward dependability – when it comes to getting the job done on the farm. We want to offer them the best value for money.

“The NEXT Edition specification adds a distinctive and exclusive touches inside and out,” he adds. “This tractor features a unique ‘NEXT Edition’ emblem on the bonnet, as well as an exclusive plate inside, which shows its special, ‘limited NEXT Edition’ build number. NEXT Edition models come in the iconic MF red colour, but with distinctive black grilles as standard. For those looking for further exclusivity, they can also choose a full black livery for the same price,” says Mr Murro.