Zetor tractors – first produced in 1946 – have celebrated their 70th anniversary.
On 15th March last, flags flew high at the company’s Brno plant in the Czech Republic to mark 70 years precisely since the first three Zetor were produced there and delivered to customers.
In August of the same year, the Zetor trademark was registered and the successful history of Zetor began to unfold. The first three model Z 25 tractors subsequently went into mass production at Brno leading to hundreds of thousands of the units being produced.
Along the way, Ireland acquired an important place in the company’s history when, also in the late-1940s, the first Zetor models were imported and sold here. Now distributed by McHale Plant Sales, the brand is represented by a national dealer network that includes McHale’s own direct sales outlets at Birdhill and Rathcoole.
Innovations in tractor design with which Zetor is associated include the concept of using unified parts and the introduction of the first security cabin with integrated rollover protection.
Today, the Zetor product range comprises four models variants – the entry-level Major, mid-range Proxima, the powerful Forterra series and the high-powered, heavy-duty Crystal.
Looking ahead, Zetor’s determination to boost demand for their products and expand its presence in international markets was flagged recently with their introduction of the Zetor by Pininfarina design study.
Best-known for their work with Ferrari, Alfa Romeo, Maserati and others, Zetor’s engagement of the legendary Italian motor vehicle design and engineering house underlines the role that design will play in Zetor’s brand future.
A special logo commemorating their 70th anniversary will appear on all Zetor tractors produced this year.