Bord Bia has launched a dairy campaign in Thailand as part of the Irish government’s first ever agri-food trade mission to the country. The Thailand leg of the European Dairy – Ireland, Working with Nature campaign was launched in Bangkok and promotes dairy from Ireland in South East Asia. It is part of a wider three-year campaign targeting […]

In May, Ireland gained export access for beef to the Korean market, one of the world’s largest importers of beef and the highest per-capita consumers of beef in Asia (at 17kg per year).   To support Irish exporters aiming to target the market, Bord Bia commissioned research to better understand the preferences and purchasing habits of […]

The Department of Agriculture, Food and the Marine (DAFM) has confirmed the resumption of Irish beef exports to China. Beef shipments to China were suspended in May 2020 following the confirmation by DAFM of an isolated case of atypical BSE. Bord Bia CEO Jim O’Toole has welcomed the lifting of the suspension by the General […]

Bord Bia has announced a €1,000,000 investment in beef marketing across key UK and EU markets this autumn to support the sector faced with increasingly difficult trading conditions.   Bord Bia’s autumn promotional activities this year will specifically spotlight Irish quality assured steak in the UK, Germany, Italy and Belgium; with stewing cuts being the hero […]

A new survey released today from the Agri-Food Diversity and Inclusion Forum developed by Bord Bia and Aon has revealed that 85% of business leaders in the Irish food and drink sector industry have stated that attracting and developing diverse talent within the industry impacts growth prospects. Four out of five CEO’s surveyed said they […]