Based in Bridgetown, Co Wexford, Goff Agri & Plant Sales supplies new and used farm machinery to its customers and also stocks a large range of products to cater for the farming and engineering sectors. Irish Tractor & Agri touched base with Managing Director Damian Goff recently to find out more about this thriving company.
Business is good right now at Goff Agri & Plant Sales and the plan for Damian Goff and his team down in Bridgetown, Co Wexford is to keep things that way right through to 2022.
Established eight years now, the company was set-up with the aim of supplying quality new and used machinery to the farming community throughout Wexford.
Since then, Goff Agri & Plant Sales has developed a nationwide customer base and offers a wide range of machinery to cater for all agricultural needs while providing a door-to-door delivery service.
Irish Tractor & Agri caught up with Damian Goff to learn all about the company – from its origins to the state of business today.
“Right now, we’re operating with three staff and I’d say last year was the busiest year since we started here,” he stated.
“We’ve stayed open here through the restrictions because of the essential services and business has really gone through the roof.
“Right now, the biggest problem for us is shipping but we’re getting on with it and, as I said, business is good.”
Seven years ago, Goff Agri & Plant Sales launched its new range of farm loaders under the DGM brand and today its loaders are one of the most competitively priced on the Irish market.
Together, husband and wife Damian and Diane Goff setup DGM Machinery and it stands today as a 100% Irish owned brand and registered trademark.
At present, DGM outsources its manufacturing to two factories in mainland China. To guarantee quality of machinery, Sophia Li, who joined the DGM team in 2014, is located close to both factories and manages all aspects of the business on the Chinese sites.
“DGM is going from strength to strength,” said Damian. “We now do a range of stuff including excavators up to 15-tonne, track dumpers, wood chippers, loaders and mini-crushers.
“The loaders are sold with bucket and pallet fork, while there are various attachments available, including bale handlers, bale shears, shear grabs and dung forks.”
This past February saw Goff Agri & Plant Sales start a new partnership with ArmaTrac.
Based in Turkey, ArmaTrac is an export brand of Erkunt Tractor Ind. Inc., a Turkish automotive company which has been manufacturing high-quality tractors since 2003.
It’s been a case of so far, so good with ArmaTrac’s excellent tractors, Damian was glad to report.
“They approached us and I thought long and hard about it before taking it on because we we’re very busy with DGM,” he said.
“I said I would give it a go and have to say that I’ve been very impressed with the tractors they produce. Hopefully, they’ll continue to go well here.”
At Goff Agri & Plant Sales, there is always a wide selection of new machinery in stock at ranging from ArmaTrac tractors, Jac forklifts and DGM loaders to cement mixers, transfer augers, fertiliser spreaders, sprayers and mowers.
Besides new machinery, the location of the business is ideally situated for importing quality and affordable used farm machinery from the UK via Rosslare Europort.
So, what has been the secret to success for a company like Goff Agri & Plant Sales in the space of eight short years?
For Damian, good value and a good back up service go a long way in this game from his experiences so far in the business, having been immersed in the Agri and Plant Machinery sector from the age of 17.
“We get a good bit of repeat business from our customers and the brand itself is growing with each passing year,” he said.
“I think our customers choose us first because of the value for money we offer and the reliability on back up service that we provide.
“We are carrying a lot of parts here as well and have a great relationship with our customers, which are coming from all over Ireland now.”
Customers get a great service from Goff Agri & Plant Sales and it has been the case for eight years now.
Looking towards the coming months, Damian is very much optimistic going forward in spite of all the challenges out there for businesses at the present time.
“We’re still growing and, so far, this year has been up on last year, which is very promising,” he said.
“The hopes now are to keep the thing growing like it has been. The price of machinery is going up but it’s all going in the right direction from what I can see.”
On the possibility of expanding the business, he added: “We are probably going to extend our parts store here towards the end of this year and once we do that, we’ll probably take on an extra store person as well.”
Along with everything else, Goff Agri & Plant Sales also stocks hardware and spare parts and should you have any interest in their products be sure to contact them today (see details below).
The company also offers Finance Options through all of its Finance Partners.
First published in Irish Tractor & Agri magazine Vol 9 No 4, July/August 2021